Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
Effective email marketing campaigns come in all shapes and sizes. Here are the top use cases of how companies can connect with their audience today.
Inform your audience of your latest company news as Company does with an email marketing newsletter packed with fashion news and give-aways.
Running an event? Luxury hotel utilizes email marketing to invite its members to exclusive events throughout the year.
Share exciting announcements - such as a new product - with your audience as the Foo Fighters did with their album.
Drive additional revenue back to the business with special offers. Company does just that with offers for special dining, travel, and accommodation.